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How Educational Content Builds Trust and Sales: Lessons from David Fragomeni 

WIn his viral “Dumb Content Strategy That Made Us Millions,” David Fragomeni highlights why educational content is the backbone of building trust and driving sales for any growing brand.

Education Equals Value

Fragomeni emphasizes that educational content isn’t just filler—it’s what lets your audience see you as a useful authority. By offering real solutions and insight to problems your prospects face, you become the go-to source for answers, making connections and natural trust. This applies across any....

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Why AI Can't Replace a Human Running a Website 

Diy website builders bad for business
With all the buzz around artificial intelligence, it’s easy to believe AI can run a website entirely on its own. Tools promise “set it and forget it” solutions that build content, manage marketing campaigns, and even handle customer service. But the reality is far different: AI is powerful, yet it can never substitute for the human expertise, direction, and decision-making that make a website successful.

AI Needs Human Direction

AI doesn’t wake up in the morning with ideas, business goals, or an understanding of your customers. It operates on prompts, inputs, and instructions. If you don’t clearly tell AI what to do, it will either produce generic results or go off track. For...

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Why a Facebook Page is Not a Substitute for a Website

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When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.

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7 Signs You Need a New Website for Your Business

Signs you need a website
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.

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Why DIY Site Builders are Bad for Small Businesses

Diy website builders bad for business
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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8 Things Every Small Business Website Needs

Things every small business website needs
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.

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7 Reasons Why Small Business Websites Are Vital

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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

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Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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